AI Insights · Timothy · July 2025
Top 5 Social Apps Performance on Android in Nigeria, Q2 2025
Explore the performance trends of the leading social apps in Nigeria during Q2 2025, including download rates, revenue, and active users.
In the second quarter of 2025, the top social apps on the Android platform in Nigeria showcased varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user metrics based on data from Sensor Tower.
Facebook Lite demonstrated consistent growth in downloads, beginning at approximately 186K weekly and climbing to around 256K by the end of June. The app maintained a robust base of active users, reaching over 7.5M.
TikTok - Videos, Shop & LIVE saw a steady rise in revenue, peaking at roughly $81K in the final week. Downloads fluctuated, peaking at 161K, while active users remained strong, averaging around 10M weekly.
TikTok Lite - Save Data & Fast experienced a decline in revenue, from $2.9K to $1.1K. Downloads varied, hitting a high of 153K in late May, with active users increasing to around 5.5M by the quarter's end.
Facebook saw a gradual increase in revenue, ending the quarter at approximately $11.9K. Downloads rose steadily, peaking at 120K, while active users hovered around 17M.
Instagram showed an upward trend in revenue, reaching $11.9K by late June. Weekly downloads peaked at 88K, and active users increased to over 8.7M.
For more detailed insights, visit Sensor Tower for comprehensive data on app performance trends.
